How To Start Export Business in India

Updated on June 21, 2023

Tips to Start Export Business in India

With its vast market potential and diverse range of products, India provides enormous opportunities for entrepreneurs seeking to enter the export business. With globalization facilitating international trade, establishing an export business can be profitable. An import-export business is any organization that trades goods and services internationally while also providing them domestically and vice versa. 

This blog will go over the step-by-step process of establishing an export business in India, highlighting important details like booking containers for export, container ship rates, and container freight rates.


Identify Your Product and Target Market:

Identifying the product or products you want to export is the first step in starting an export business. Conduct market research to determine the global demand for your chosen product. Consider factors such as quality, pricing, and competition. Identify potential target markets that are complementary to your product offering simultaneously. Analyze your target countries' market dynamics, import regulations, and cultural aspects.


Business Registration and Licenses:

You must register your company and obtain licenses to operate an export business in India legally. You must select the most required/relevant business criteria for your requirements, such as a partnership, sole proprietorship, or private limited company. Get a certificate of registration from the Registrar of Companies (RoC). Obtain an Import-Export Code (IEC) from the Directorate General of Foreign Trade (DGFT) to facilitate international trade.


Build a Reliable Supplier Network:

A reliable supplier network is essential for a successful export business. Identify suppliers who can consistently meet your product requirements while adhering to quality standards. Ensure that your suppliers have the necessary certifications and follow international regulations. Negotiate favorable terms and conditions, including pricing and delivery schedules, to maintain a competitive advantage. 


Understand Export Documentation:

Exporting goods necessitates a plethora of documentation procedures. Examine the necessary export documents, such as commercial invoices, packing lists, and certificates of origin. Ensure customs requirements are met, as noncompliance can result in delays and penalties. Seek advice from freight forwarders or industry experts to simplify the documentation process.


Container Booking for Export: 

When it comes to exporting goods, effective logistics management is critical. To ensure a timely shipment, reserve containers for export well in advance. Research container shipping companies and compare shipping rates to get the best deal. Handle container booking, transportation, and other related logistics in collaboration with freight forwarders or shipping agents.


a) Conduct Extensive Research on Container Shipping Companies: Conduct extensive research on container shipping companies that operate in your region and have a strong presence in your target markets. Consider things like reputation, dependability, and customer feedback.

b) Compare Container Ship Rates: Get quotes from several shipping companies and compare container ship rates. Consider container size, weight, destination, and transit time. It's critical to find a happy medium between price and service quality.


Understand Container Freight Rates:

Container freight rates determine the cost of shipping your goods via container vessels. Freight rates are influenced by factors such as container size, weight, destination, and market demand. To find competitive rates, look into different shipping lines and freight forwarders. Consider transit time, dependability, and the additional services shipping companies provide. Negotiate favorable freight rates and terms to reduce your export costs.

The size and type of container, the weight and volume of the cargo, the distance to the destination, the capacity and availability of the shipping line, fuel costs, and market demand all impact container freight rates.


Marketing and Sales Strategies: 

To promote your export business, develop a strong marketing and sales strategy. Using digital platforms, trade shows, and business networks to showcase your products to potential buyers.  Develop relationships with target market importers, distributors, and agents. To attract customers, adhere to international marketing practices such as localized branding, competitive pricing, and effective communication.



Starting an export business in India necessitates meticulous planning, thorough research, and effective execution. You can build a solid foundation by identifying your product, understanding your target market, adhering to legal requirements, and developing a reliable supplier network. Furthermore, mastering export documentation, booking containers for export, and comprehending container freight rates will ensure smooth operations. You can build a reputable brand and tap into the enormous potential of international markets with a well-crafted marketing and sales strategy. Remember that patience, persistence, and adaptability are essential for long-term success in the export industry.


Learn how to identify your product, understand target markets, obtain licenses, and build a dependable supplier network. In addition, I learned about export documentation, the art of container booking for export, and container ship rates and freight costs. With the expertise of FreightMango, a leading logistics provider, this blog is your ultimate resource for navigating the complexities of the export industry. Prepare to embark on your export adventure with confidence and success.

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