Top 9 Real-Time Tracking Benefits in Freight Logistics

Updated on July 13, 2023

Real-time tracking in logistics

When it comes to container shipment services, customers expect more than ever before.

With more options available worldwide and more people using these services every day, customer satisfaction is absolutely paramount to any company's bottom line. Rather than just conjecture, modern research indicates that consumers and businesses are expecting more from container shipment tracking services with time.

But how do you offer value-added services to your customers without driving up costs? How do you keep them happy when they need their shipment quickly? Shipping partners are able to improve their customer service by providing real-time tracking information, allowing consumers to track their shipments at all times, which can add value to their services. It has become imperative for many companies to be able to track shipments in real-time in regards to the expected time of delivery. To help you with the same, we have listed 9 awesome real time tracking benefits in freight logistics. These are:

  1. Increased Efficiency
  2. Protection of cargo
  3. Identifying delays
  4. Better on-time performance
  5. Reduction in theft
  6. Increased Transparency
  7. Increased Customer Satisfaction
  8. Low Insurance cost
  9. Optimized Routes

Before we dive deep into the real time tracking benefits, let us understand what real time tracking is?

What is Real-Time Tracking?

Real-time tracking is a tool that helps customers in cargo tracking in real-time. The more frequently shipment tracking details are updated, the more accurate they prove to be.

This is especially important when you are shipping via sea. If you do not have real-time tracking shipment, it can take days before your customers receive their shipments. With this feature enabled, they will be able to keep track of where their cargoes are at any given time without having to wait for updates from freight shipping companies or customs offices.

Logistics tracking services can save time and money by reducing product damage, lost shipments, and warehouse errors.

For example: You are an online retailer and have recently partnered with a new delivery service provider. The partnership has given you access to real-time tracking software that allows you to see when your packages are delivered and whether or not they have been damaged during shipping. Using this new technology, you are able to see if your products are arriving as planned and at what rate; this allows for you to make changes if necessary before it is too late. This also gives you peace of mind knowing that your customers will receive their packages on time and in good condition!

The Modern Supply Chain: Real-time Tracking

A logistics-based organization should consider ship real-time tracking shipment practices for a number of reasons. While customers have come to expect this information to be readily available, there are several other reasons. Different aspects of the supply chain business are impacted by these benefits, such as cargo protection, improving efficiency, enhancing transparency, and improving customer satisfaction.

Increased Efficiency

Ocean freight tracking can identify key supply chain problems more clearly if they use real-time tracking options or services. Companies can prevent serious problems from occurring by identifying these problem points and addressing them directly. As a result, late fees can be avoided and additional costs associated with expedited shipments can be avoided. By addressing customer service issues quickly and effectively, it can also help companies improve their customer satisfaction scores.


Protection of Cargo

With logistics tracking services in place, companies can protect their cargo from theft as well as other threats such as weather damage or even theft during transit. With an accurate picture of where every component of their shipment is at all times, companies can be confident in knowing where their shipments are located.


 Identifying Delays.  

In the case of  shipping live tracking, for instance, if the logistics freight company identifies that it usually takes twice as long for a leg to go through one given area as it does for any other leg of the same distance, it would likely make good sense for the company to reconfigure shipping routes in order to reduce time on one specific area within transit whenever possible. For another example, if a logistic company is aware of a portion of its route where there are frequent delays due to weather or traffic, then it can take proactive steps to avoid those areas and optimize its delivery schedule.


Better On-Time Performance. 

Delays are an inevitable part of life. They can be frustrating, but they can also be a good thing. If a company is able to identify a trend that is causing delays, then they can take steps to solve the problem.

The same logic that is identified that relates to delays can be applied to understanding times when shipments are not achieved by their estimated or promised shipment delivery date. A company may be able to take steps to resolve delays related to delayed deliveries if it can identify a trend with one leg of its journey or a specific region.


Reduction in theft

A freight shipping management company can identify potential problems within its supply chain through ship real-time tracking, even though package theft can't be totally eliminated. It is possible for problems to be related to specific security breaches in the supply chain, and companies can also identify specific items that tend to disappear along certain routes, or in some cases with certain delivery or handling personnel based on package or item level. It is not uncommon for whole pallets of valuable industrial goods to be lost or stolen in this manner, but it might only seem to be an issue with small packages.

Using  tracking ocean shipment information can help companies identify specific weak points in their supply chain security and take steps to address those problems. They can also use it as an early warning system for potential problems and take steps before they occur.


Increased Transparency

Increased transparency has become a critical part of the supply chain in recent years, and it's not hard to see why.

The ability to showcase transparency has existed for quite some time, but with the rise of social media and other channels for consumers to express their opinions about companies, businesses have had to find ways to demonstrate that they have nothing to hide. In days gone by, a company could blame its suppliers or other businesses along its supply lines for delays or quality issues—but today's consumer doesn't want excuses. They want answers. 

Today's customer expects full transparency related to when shipment arrive at target points along the supply chain from the time an item is picked up to the time that it is delivered to the final destination.


Improved Customer Satisfaction

It is possible to reduce customers' chances of switching to a competitor by providing up-to-date tracking ocean shipment information, which in turn increases customer lifetime value. Providing full transparency, ensuring the security of goods, and ensuring timely delivery pleases the customer, which is what every business strives for, since pleased customers generate revenue and often recommend other businesses.

In addition to these benefits being felt by the company itself, they also have an impact on the environment. As we all know, shipping companies play a huge role in environmental pollution; however, if your company can provide its clients with up-to-the-minute tracking information about their shipments then this will help reduce pollution caused by unnecessary waiting.

Low Insurance cost

If you're a shipper, you've probably heard that putting a tracking and tracing system in place can give you a very large discount on your insurance policies. When you're shipping cargo, it's important to have insurance to protect against the risk of damage or loss. Insurance companies will see you as a less risky option when you use tracking and tracing to better secure and deliver your shipment.

Insurance companies are more willing to insure a cargo with lower risk, which means that if you have tracking and tracing in place, you're more likely to have access to better rates. This can save businesses big bucks over time!

Optimized Routes

The real-time tracking software uses route optimization to eliminate time-consuming manual route planning. Also, it saves costs by helping find the shortest distance to a location and load vehicles more efficiently than ever before.

FreightMango: Your Last Resort to Overseas Shipment

The purpose of FreightMango marketplace  to Real-time Tracking is to offer you the best possible information as quickly as possible to increase your satisfaction and reduce losses associated with theft, delayed deliveries, and unsatisfied customers. FreightMango is a well-established digital freight marketplace, and  offer offer excellent coverage and accuracy for real-time tracking. 

A key element of supply chain delivery tracking is accuracy. Live-tracking technology uses precise technology that updates every 15 minutes, providing up to five times greater accuracy than the average method used. Additionally, algorithms built into the software take into account traffic, weather, and other factors that prevent supply chain delays.

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